June 12, 2006
With continuing migration of classified advertising from print to online, newspapers need to stop defending print at all costs and build their long-term strategy. Only those that embrace change can turn the threat of migration into an opportunity. The annual WAN survey on classified advertisement migration, written by Pressflex MD Miklos Gaspar, provides important insight into the trends in classified advertising.
To download the executive summary or buy the entire report, please visit WAN's Shaping the Future of the Newspaper page.
The OECD Observer magazine has jumped from being invisible to being highly ranked on the world’s main search engines. Pressflex has done what it said it would do when we teamed up in 1999.
Rory Clarke Editor, OECD Observer